Friday, 14 September 2012

Yo,Boys.I m Sing Song!!

On the surface, the Indian music industry seems peaceful enough, steeped in glamour, and a perfect blend of melodies. Look closer though and you'll see the rifts -- little fault lines that indicate a strain in the relationship between artistes and music companies.
And this strain has come to a head with the registration, of the Singers' Association of India, which aims to tackle the "problems faced by the industry today."
Problems? Isn't this the industry everyone wants to be part of -- an industry that has given us our Indian Idol, Abhijeet Sawant, our desi crooner Rabbi Shergill, and that is increasingly attracting global voices such as Trickbaby, Juggy D and Raghav, to name just a few?
It's also the industry where Pakistani artistes Junoon, Strings, Fuzon and, more recently, Jal and Ali Zafar, are finding a firm foothold as they release albums to an increasing fan following. A place for artistes to co-exist happily in, to live and let live?
Not quite.

This industry, which in the 1990s boasted of a turnover of Rs 1,150 crore (Rs 11.50 billion), now stands abysmally low at Rs 450 crore (Rs 4.50 billion). What's more, the notes and melodies are shaky, out of tune and discordant as the industry is plagued with controversies, discontent and a growing unrest between music companies on the one hand, and music composers, lyricists and singers on the other.
In other words, strip the music industry of its sheen and one finds a range of issues that need urgent attention. As well-known playback singer and television anchor Shaan  says, "It's easy to highlight the trends of the music industry, but that's the glamorous part." A brief pause and he adds, "Let's discuss the real story."
But what is the real story? Different versions rest with different parties. While music directors, singers and lyricists take a break from strumming their instruments to point fingers at music companies for mistreating them, the latter have their own ripostes. But whatever the disagreement, both sides agree that the issue of piracy that has eaten into the music industry and left it hollow.
Technology has advanced considerably and expanded the listeners' base, what with people downloading music at a low cost. Music is easily heard on radio channels, music videos are shown on television and people are happily listening to innumerable songs on their MP3 players. However, this is precisely what has led to a considerable decrease in the sales of the music albums.
Nobody, wants to buy music cassettes or CDs any more because they're happily downloading music off the Net, ( Yeah, even I do that!) this being one of the prime reasons why the industry has bled profusely in the past few years. But the damage is really heavy on the pocket. The industry has lost nearly Rs 450 crore to piracy.
But this is where the duet between IMI and musicians ends, with both parties opting for a solo track thereafter.
Take Singers' Association of India (SAI), the association started by playback singer Sonu Nigam  along with colleagues Alka Yagnik and Suresh Wadekar that, in the singer's own words, "is aimed at tapping the real issues that music companies fail to address."
What could possibly prompt Nigam, one of India's busiest playback singers, to make such a statement? Take for example, If you hear the hit song 'Kajrare' from the film Bunty aur Babli, it's called the Aishwarya-Amitabh-Abhishek song. No one calls it the Shankar Mahadevan-Alisha Chinai-Jaaved Ali song. It's such a wrong attitude, and that's what they are after changing.
I feel music companies need to aggressively market singers, encourage the non-film music market, give them their fair share of royalty and, essentially, "give singers due respect”.
As long as the issue of royalty remains unsettled, musicians will continue to be insecure. Music companies, need to have faith in their artistes, and the industry on the whole needs to be structured properly and give artistes their rightful share of money.
The controversies regarding royalty seem to be on the minds of almost everyone in the industry. What's more, with technology advancing so rapidly, musicians want a share of the pie on not just cassettes and CDs but also from radio and television channels that air their songs, from sites that allow people to download music, and from ringtones that are being downloaded at a rapid pace.
The industry orchestra isn't likely to serve up too many winners if this issue isn't sorted out some time soon.
Maybe the Singers Association will help mend the differences; maybe it'll fuel it further. Either way, making music isn't going to be fun for some more time to come.

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